Jordan Fowler

Working with Milestone Church on web development, SEO and social media (along with billboard/outdoor).

1. Web development on new site launched March 2017.
2. SEO on both milestonechurch.com and life.milestonechurch earning #1 Google spot rankings.
3. Social Media advertising.
4. Media Buying outdoor/billboards.
5. Online Service Hosting/Leadership

Congrats Keene ISD!

We enjoy our great relationship with the folks at Keene ISD. The Texas school district near Fort Worth selected Moon & Owl Marketing to help them grow and fill their available number of transfer students spaces. Each student allows the district more tax dollars to expand programs and offerings across the district. Because Keene is the second smallest land mass area district in Texas, we reached out to nearby students of larger districts who may not get the opportunity… Show more

Congrats Keene ISD!

We enjoy our great relationship with the folks at Keene ISD. The Texas school district near Fort Worth selected Moon & Owl Marketing to help them grow and fill their available number of transfer students spaces. Each student allows the district more tax dollars to expand programs and offerings across the district. Because Keene is the second smallest land mass area district in Texas, we reached out to nearby students of larger districts who may not get the opportunity to participate in larger school activities such as sports and academic events.

Moon and Owl coined the phrase, “Big School Opportunities. Small School Experience” as the official slogan of the campaign.
The 100x ROI Results!

With a very modest public relations/marketing expenditure, Keene ISD saw a 100x return on their investment, topping 1000 students district wide K-12 as they gained over 101 students and $700,000+ in additional revenue.

We used outdoor billboards, print, direct mail, and digital marketing to make nearby students and parents aware of the opportunity to transfer into Keene ISD. Welcome nights and walking tours were held to orient the parents towards the benefits of Keene ISD including:

Small student to teacher ratios allows for extra attention to be provided to each student.
The district’s Junior High and High School are not the colossal 5-A or 4-A districts surrounding them where it can be tough to gain a sports team position without having played club or select leagues from an early age.
The district also is very highly rated by US News and World Report and is unique in its awards and recognition in Johnson County.
The Cleburne Times Review wrote an article on the new-found growth and continued success of the Keene ISD district. (source: http://www.cleburnetimesreview.com/news/keene-isd-starts-master-plan/article_bded31e4-524b-11e5-aeff-a775a458a7e5.html)

The district is working on a new masterplan made possible by the dramatic growth. Show less

Website Project Management Lead and all copy. Lead team of developers and artists.

Web Design

The Challenge

Hightide Settlement Services, a nimble and specialized title and settlement provider in California, needed a site built for their launch. This industry faces growing regulations, and as a result, many settlement service agencies have either consolidated into large firms or shut their doors. Hightide realized a crucial niche in the market. They needed to message their uniqueness. They have the knowledge base to deliver on compliance while providing more… Show more

Web Design

The Challenge

Hightide Settlement Services, a nimble and specialized title and settlement provider in California, needed a site built for their launch. This industry faces growing regulations, and as a result, many settlement service agencies have either consolidated into large firms or shut their doors. Hightide realized a crucial niche in the market. They needed to message their uniqueness. They have the knowledge base to deliver on compliance while providing more personal and tailored services to mortgage providers than the cookie-cutter approach used by most large settlement service providers.

How We Did It

We built Hightide Settlement a clean, bright site that highlights the three main spheres of service they offers in the front navigation. We featured site copy on every page which pointed to the customizable nature of their solutions and their ability to listen and respond quickly. In the image selection process, ocean and tide imagery was chosen to communicate depth and stability as well as reinforcing the color palette of their brand.
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Recruited project, comprehensive project management, client communication, budget development, talent acquisition, SEO keyword research and copywriting.

Comprehensive project lead of a team of 4 developers (front end designer, coder, creative director, and content/UX implementer).

Landed the client a dramatic increase in therapists applying for positions as well as new clients.
All interaction with client
All project research and site copywriting.
Project flow
Ongoing SEO strategies

Responsive high Call To Action site for Auburn LASIK and Eye Institute.